As WWDC 2013 is over, some of the respectable opinion leaders share their thoughts on iOS 7’s new look. I would like to share links to their posts:
- “Fertile Ground” by Marco Arment: http://www.marco.org/2013/06/11/fertile-ground
- “Why iOS 7 is a Masterpiece of Design” by Mike Elgan: http://www.cultofmac.com/232040/why-ios-7-is-a-masterpiece-of-design/
- “iOS 7 and the continuing gamification of interface” by Rene Ritchie: http://www.imore.com/ios-7-and-continuing-gamification-interface
- “iOS 7: Update or Languish” by Jeff LaMarche: http://iphonedevelopment.blogspot.com/2013/06/ios-7-update-or-languish.html
- “iOS 7” by Matt Gemmell: http://mattgemmell.com/2013/06/12/ios-7/
I admit, I’m quite biased in selecting these posts, having positive perspectives.
Surprisingly, there are some common understandings I could find, and have come up with myself, about iOS 7’s new look. Though I’m not a professional designer, or an influential leader like the ones above, I think it won’t be too bad to write one more post about iOS’ User Interface.
Representation by Animation: Until recently, objects or ideas have been represented by visualization. However, instead of bringing full detail from the looks of the objects shown in the real world, iOS 7 chose to use subtle or obvious animations of the objects, or about the ideas as the essential representation method. Please watch the video about Apple’s Design Intention, and recognize how different animations have been used to identical circular dots, to represent many different objects and ideas. This shift can be a great opportunity to those who believe in the apps to be more dynamic and alive, and a great challenge to those who are so used to draw beautiful but only static images.
Content Supremacy: iOS 7’s extremely minimal buttons and labels remind us what we’ve been forgotten; that the app’s main content must have full attention. If pixels or focus inside the device’s screen cannot be shared, so fighting between the main content and user interface controls cannot be avoided, iOS 7 voluntarily yield user’s attention to the main content, by making the controls so thin, translucent & borderless. Because they occupy so little area or look so simple, they can help the main content to be stood out automatically. However, what should not be misunderstood is that, the limitation on the controls can be ignored if they are parts of the main content.
Space Telescope: It’s not that easy to bring fluid transitions between views, but iOS 7 provides new methods to help the developer to implement them as easy as possible. I think it is to encourage the device’s screen to be utilized like a telescope showing one area of much bigger space, which includes more contents yet to be shown, until the device’s screen is looking toward them. The concept of panning & zooming from scrollable views have become more adoptable into view transitioning. Personally, I really like this. (Don’t know how to express in clearer form but…) This is to motivate the apps to bend more space and time, which is no real world medium will ever be able to do.
Still, it is Beta 1. I wonder how the end result will be for the look of iOS 7. But, at least for now, the heading of this exploration is showing the glimpse of the wonderful world of computer graphic user interface.