BOOK: Designing for the Social Web by Joshua Porter 01

Currently I am reading a book called “Designing for the Social Web” by Joshua Porter, Korean translated version. I would like to share the highlighted notes from the book.

Usually, I prefer to get an English copy so I can share my quoted excerpts directly from the text. But in this case, I must translate back to English. Please bear with me for I will try my best to convey the exact meanings.

Following excerpts are not as structured as a serious composition should be, merely combining the selected sentences I took from the book and translated back to English.

Highlighted excerpts from Chapter 1: Emergence of Social Web Era

“The key to success is based on humanity.”

“How to satisfy usability and personal desires and social requirements?”

“the Usage Lifecycle”

  1. Indicate the user’s need and engage in the sincere conversation about it.
  2. The user has curiosity, is prepared to listen
  3. Examine if the site is for the user, worthy enough change the user’s pattern in web utilization.
  4. Listen to the regular users.
  5. Developed an emotional attachment and began to evangelize to the people.

“User reviews are the most wanted contents in Amazon.com”

“‘People will not work without money’ theory is facing the big challenge.”

“Human is social being since his birth. Service he use must be social too.”

“Lewin’s Equation: B=f(P,E) Dichotomy between personal and environmental factors cannot satisfy human psychology.”

“Depends on how the User Interface(Environmental Factor) is designed, all conversations and interactions are determined.”

“Too restricted, the users will neglect it, or too flexible, the user will be confused.”

“Users want get the most accountable, trustworthy information from family or friends.” – Searching for a trustful agent

“Too much information make people to give up to make decision.”

“Advertisements cause stereotypical thinking.”

“People want the sincere, genuine converstion with the accountable people.”

“So much information needs attention from the users.”

The Attention Economy: The value of attention is diminished because there is too much information requiring our attention.”

“The attentions is a valuable property of an individual. By reading the text of person in the similar condition, the individual can make sound decision, which includes saying, ‘No'”

Next Chapter 2: Framework for Social Web Development >>

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